Patient Acquisition

ACPOC Shapes the Next Decade of Pediatric O&P Care

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For three days at the end of April, the small but mighty community of clinicians who care for children with limb differences, neuromuscular conditions, and musculoskeletal differences will gather under one roof. The Association of Children’s Prosthetic-Orthotic Clinics (ACPOC) returns to Philadelphia for its 2026 Annual Meeting — and for the practitioners who attend, it … Read more

The Specific Reasons a General Healthcare Marketing Agency Will Cost You Cranial Cases

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A cranial orthotics practice in the southeast hired a well-reviewed healthcare marketing agency — one that had done solid work for a regional urgent care chain and a multi-location dental group. Six months later, they had a cleaner website, a functioning Google Ads account, and a roughly 40% increase in monthly traffic. Consultation requests increased … Read more

The Hidden Cost of ‘Slow Quarters’: What Inconsistent Patient Flow Actually Costs You

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Seven cases in February. Twenty-two in June. Averaged across twelve months, the numbers look respectable. The practice “did fine.” That’s how most orthotists describe a year with two slow quarters between two strong ones — as something that balanced out, a rough patch that resolved itself. That framing costs real money, and cranial practice revenue … Read more